FILA Explore

For the second year in a row, we were tasked to design a series of stores to help launch FILA’s marquee collection worldwide. Called Explore, the line was designed around four key themes: Canyon, Woods, Mountains, and Elements. Our overall concept was to weave abstracted, sensorial moments inspired by these themes into the shopping experience. We took the concept internationally by designing and producing accompanying stores and experiences (in-line with the designs from NYC) across three continents and ten cities including Tokyo, Seoul, Beijing, London, and Sao Paulo.