Mighty Patch by Hero Cosmetics

RMNG got its pretzels all in a twist over partnering with Hero Cosmetics to create an awesome NYC branded pretzel cart experience! Set right in the center of Rockefeller Center in the greatest town in the world, RMNG was brought in to promote Hero's "Mighty Patch" to the great people of NYC. Our goals were to increase brand awareness and connect with new consumers...who came out to experience the activation in droves! This activation was all about the giveaways. We handed out over 3,250 swag bags containing: Mighty Patch samples (original & invisible), Force Shield samples, stickers, and coupons. Over 500 pretzel bites and 1,000 waters were handed out to happy visitors. It was a "mighty" good time for all!