Strays Movie Promotion NYC

August 2023
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
From RMNG Experiential Marketing Agency
I Heart Comix partnered with RMNG to promote the upcoming comedy movie Strays with a fun twist in NYC! We popped up in high paw-traffic locations like dog runs and dog parks to give away "Poo" Chocolate soft serve, and "pee" Italian shaved ice to bring a little extra joy to dog lovers across the city. Along with the branded truck serving up cold treats, we had a street team geared out in "poo patrol" uniforms to keep the city clear of doggie doo and engage passerbys. The star of the movie, Reggie, and his co-star Bug the Boston terrier came out and made celebrity cameos to take photos with attendees and make sure the event was a smashing success.
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