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Verizon's Custom Football Experience

October 2023
Experiential Activation
Houston, TX
500 - 1,000 Attendees
 
Overview
From Interactive Entertainment Group
In collaboration with Sparks, we integrated our cutting-edge MultiBall LED system into Verizon’s booth at Best Buy's #HLM2023. The concept was simple yet riveting: attendees had 45 seconds to throw footballs at digital football players donned in Verizon jerseys on a massive LED screen. Each successful throw was not just a point on the board but a connection made with the Verizon brand.
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