Honda’s Red Bull Showrun Activation

Set against the backdrop of Nashville’s dazzling skyline, Honda aimed to add a thrilling layer to this event. That’s where we stepped in with the Batak Pro Challenge—a game designed to test human reflexes and hand-eye coordination, all against the clock. But this wasn’t just any Batak setup; it was an electrifying custom experience. With two Batak Pro stations side by side, framed by a visually stunning backdrop adorned with images of electricity, we brought the sizzle that turned attendees into active participants. Honda aptly branded this setup as “The Reaction Time Challenge,” inviting guests to test their reflexes in a way that echoed the rapid decision-making skills needed in F1 racing.