Milk Makeup Hydro Grip Pop-Up Cart

July 2023
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
From Food Truck Promotions
Food Truck Promotions teamed up with Milk Makeup to beat the scorching NYC heat with an activation featuring their Hydro Grip collection. Our branded food cart was the perfect oasis for a heat wave - offering Italian ices that matched the products, travel-size Hydro Grip sprays and branded fans. Lucky guests received surprise Milk Makeup Hydro Grip PR mailers. Plus, everyone had a chance to enter a QR code giveaway for a $500 shopping spree. Two days and two locations later, we gave away 2,000 servings and products, garnering 2M+ brand impressions.
Venue map
Soho and Union Square NYC
New York, NY
Event Team
Agencies & Vendors

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