Being Frenshe Line Launch

October 2022
Experiential Activation
New York, NY
500 - 1,000 Attendees
 
Overview
From Food Truck Promotions
Introducing Being Frenshe, a new line of beauty & personal care products by Ashley Tisdale! ? Ashley Tisdale's line of body & hair care, candles, fragrances, and moisturizers puts self-care at the forefront. Staying in the wellness theme, the brand partnered with Food Truck Promotions to give away matcha lattés from a Being Frenshe food truck, along with complimentary swag bags for the first 50 lucky guests! The Being Frenshe tote bags were stocked with everything from candles and perfumes to body mists and lotion, enjoyed by the promotion's early-birds. Then, starting with guest 51, people were gifted the tote bag, hand treatment, and one of the five matcha lattés: 'Sooth & Comfort,' 'Unwind & Rest,' 'Balance & Harmony,' 'Joy & Bliss,' or 'Awaken & Uplift.' ? Of course, the cherry-on-top of this promotion was an exciting appearance from Ashley Tisdale herself! This special touch forged even stronger brand-to-consumer relationships by giving people the opportunity to meet the Disney Chanel icon and face of the company. Launching only two short months ago, Being Frenshe was looking to do something to stand out—thankfully, partnering with us to put on a limited-time pop up in New York City didn't fall short. Make sure to head into Target and purchase Being Frenshe today!
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