MCM x Bloomingdales 150th Anniversary

You only turn 150 years old once! MCM WORLDWIDE celebrated Bloomingdale's 150th anniversary by branding a food truck in Bloomie’s iconic black-and-white checkered pattern and parking by the 59th & Lex Bloomingdale’s entrance. All passerbyers were offered free coffee, but an even more special treat was reserved for those who tagged MCM WORLDWIDE and Bloomingdale's and hashtagged #mcmxbloomies150 on their social media. In return for posting, our MCM branded food truck gave away delicious Funny Face Bakery cookies that mimicked the MCM x Bloomingdale’s collection, incorporating the quintessential Bloomingdale’s aesthetic with MCM bucket hats. This activation was a fun and effective way of honoring Bloomingdale’s anniversary & getting people in-store to check out the two companies’ line collab.