Plenty of Fish NYC Activation

We took the heart-pounding excitement of Plenty of Fish's dating app to the streets of NYC, hosting an electrifying pop-up event outside Broadway-Lafayette station from May 15 to May 20. Picture this: a vibrant cart adorned with alluring goodies awaits you. From scented candles to trendy shirts, captivating posters to luscious soaps, and invigorating coffee to awaken your senses—each item carries cheeky taglines that redefine what it means to snap a "Richard" pic-- Turning the dating game upside down and revolutionizing the way we connect. But that was not it! Our cart was merely a gallery gift shop from the main event: a branded subway takeover. We adorned the Lafayette Station subway halls with imagery of all different varieties of "Richards" big, hairy, shaved, tall and sensitive, capturing the attention of all who passed by. Our team of experts made sure every moment was staffed with enthusiasm, transforming the spectacle into a torrent of app downloads and an explosion of social engagement. Over the course of six days, our event generated a staggering 40,000 impressions. The city was abuzz with whispers of our bold and unforgettable experience. We had a blast rewriting the rules of romance, one "Richard" pic at a time with Plenty of Fish. So, if you're looking for your own "Richard," plenty of Fish awaits you with open arms and endless possibilities.