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Trainline at Grand Central Terminal NYC

March 2023
Experiential Activation
New York, NY
20,000+ Attendees
From Pinpoint
Working with brand agency, Inspira, Pinpoint fabricated, printed, produced, and installed a major exhibit for Trainline, European #1 app destination for train tickets, held at Grand Central Terminal, in NYC. The activation centers around a one-of-a-kind custom-fabricated replica train car, giving visitors a glimpse into what it’s like to travel through Rome, Paris, and London by train. The exhibit featured three activation areas, one each to represent Rome, Paris, and London. The activations gave visitors a chance to immerse themselves in cultural experiences – from Moulin Rouge-inspired cancan performances, an Italian espresso bar, to having a portrait taken on a throne fit for a king.
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