Red Bull BC One World Championship

The 2022 Red Bull BC One World Final was the 19th annual international one-on-one break-dancing competition, bringing together the top breakers of the world in New York City, the birthplace of hip-hop. Airing on ESPN+, the event crowns a new world champion each year. The World Final provides a rich opportunity for fans, sponsors, and participants to share media content to generate awareness, gain followers, and strengthen loyalty. Red Bull selected Pinpoint as its venue and signage branding partner for the entire event activation and the three participating venues. The events of the World Final employed three venues: 1) Hotel 50 Bowery – competitor home-base hotel with branded warm-up rooms 2) Capitale NYC – venue for three-day practice camp, public teaching sessions, and semi-finals 3) Manhattan Center – site of the World Final championship