Amazon Prime Day Concert

July 2019
Concert / Performance
New York, NY
From Pinpoint
Project Recap: Amazon in collaboration with Amazon Music and their agency Mosaic, brought in Taylor Swift, Dua Lipa, SZA, and Becky G for a once in lifetime live performance. The performers were even kept a secret and only released to the public a week before the show. This concert was recorded live at the Hammerstein Ballroom in New York City and available exclusively for Prime members only for a limited time where they could watch on a live stream from their TV, compute, or phone. To make this happen, over a 5-day period Pinpoint worked day and night to completely transform the interior and exterior of the Hammerstein Ballroom with vinyl graphics, fabric, dimensional signage, neon lights and more. Host, Jane Lynch even made a comment live on TV that “Amazon even painted the entire inside Prime blue…” but in reality, these were the custom graphics that we installed throughout the venue. For being on such a main stage with millions of eyes watching, Amazon trusted Pinpoint to get the job done and we did just that.
Event Team
Agencies & Vendors
  • Fabrication
    West Haven, CT
  • Experiential Agency
    Austin, TX

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