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Harry Potter Butterbeer Ice Cream Truck
July 2023
Collaborators
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
Overview
From Food Truck Promotions
Not to brag, but we are experiential marketing wizards. ? ?
Food Truck Promotions partnered with MikeWorldWide and Harry Potter New York to celebrate #NationalIceCreamDay like a Potterhead by serving Butterbeer-flavored soft serve from a branded ice cream truck.
Our Harry Potter ice cream truck, stopped at their Flagship NYC store in Flatiron before heading uptown to surprise fans near Central Park. Like magic, we ran through over 1,000 servings and led fans to shop by giving out scratch-off cards with exclusive discounts and prizes!
Venue
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Harry Potter NY
New York, NY
Event Team
Agencies & Vendors
- PR
Mike World Wide
New York, NY
People
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