Glossier Summer Cloud Paint Pop-Up
June 2023
Collaborators
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
Overview
From Food Truck Promotions
Food Truck Promotions partnered with Glossier to drive excitement for their Cloud Paint blush summer capsule collection.
FTP created an experience that emphasized the fun and playfulness of the entire Cloud Paint range by parking three matching vehicles in front of Glossier’s stores in Soho, Williamsburg, and West Hollywood, serving sorbet and gelato that matched the new blush shades, Whisp and Soar.
In just one day, this bi-coastal activation generated over two thousand new SMS marketing leads for Glossier and excited customers ready to purchase the new blush.
Venue
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Glossier Stores in NYC and LA
New York, NY
Event Team
Agencies & Vendors
People
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