Fuel The Flame

Fuel the Flame was the theme of the 2019 Sephora Store Leadership Conference in Las Vegas. This conference brought ~1200 store leaders from around North America to inform, inspire and educate employees in preparation for the holiday season. The three-day conference included: • Live keynotes daily with Sephora executives + celebrity guest speakers including, Rihanna • Live simultaneous broadcast to virtual audience including online moderators • (8)Educational breakout sessions simultaneously • Brand fair featuring 90+ brand sponsor activations • VIP brand sponsor evening reception • Awards ceremony gala + afterparty • Employee talent show • Closing costume/pool party • Various executive meetings daily For this conference, our founder Kelly was the acting Executive Producer and managed all details, along with a plethora of management teams – ideation to execution and everything in between. Some of these areas of responsibility included: • Source, negotiate and contract venue(s), suppliers and partners + budget management • Program strategy, messaging, agenda and show flows • Spearheaded all event themes, logos branding + content for program • Art direction on space flow + production design (keynotes, breakouts, brand fair, events, general spaces) • Design of attendee communications / touchpoints in digital and print formats (web, app, comms, onsite) • Immersive experiential activations + surprise & delight opportunities • Brand sponsor management (pre, onsite and post event)