SDCA Keynote

Making Beauty Personal was poignantly themed for this conference, and it was a production spectacle! Over the four-day conference with 1600 employees from the US, Canada and LATAM is was jam-packed with activities, keynotes, brand activations and events. But the star of the week was the production value in the general session. On the kick-off of the program, the show opened in usual style with a custom mix of bumping pop music, moving lights and all of accompaniments of a live show to get attendees fired up. But wait -- there was more! After about 10 seconds into the opening of the show, our five LED screens started to automate -- along with the music and in a fashion that was completely jaw-dropping and awe inspiring. In that moment, we captured the attention of our audience and held it all week as they looked forward to watching it each morning.