Zando's Throwback Rides

April 2023
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
From Food Truck Promotions
We partnered with Zando to celebrate the release of #Throwbackbook, a fresh and fun novel about a Gen-Z Korean-American girl who gets stuck in the 90s! To give readers a sneak peek of the story’s time travel, our pop-up truck went all out on the 90s nostalgia, giving away Tamagotchis, snap bracelets, butterfly clips, and tattoo chokers. We also offered tasty soft-serve ice cream while accepting requests for ‘throwback tunes!' After enjoying the goodies and 90s jam session, guests had the opportunity to purchase the book. Have a better way to promote your book? As if.
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