Jaeger-LeCoultre's Reverso 1931 Café

After first making appearances in cities like Zurich and Shanghai, we took part in Jaeger-LeCoultre's global campaign by bringing The Reverso 1931 Café to Hudson Yards New York, NYC's ultimate playground for shoppers. The idea was to customize a vintage vehicle to exude key elements of the Reverso watch: including its luxury, Art Deco Style, and timelessness. Along with coffee and custom chocolates, our mobile café offered guests “Reverso Stories,” pamphlets that further celebrated the line.