Curtain Up Broadway Festival

The Curtain Up Broadway Festival honored the energy, the music, and the talented performers of Broadway through live performances and themed experiential activations in Times Square, bringing Broadway to the streets. We produced and handled overall site logistics of the three-day interactive, outdoor experience that captivated Broadway lovers and passersby. The festival featured fifteen unique events in Times Square, stretching between 45th and 48th Streets. All events and performances were live, free, and open to the public. Our team created and built two large stages for performances, four experiential activations, and a food court.