Nike World Basketball Festival

Nike wanted to usher in a new era of basketball made for the next generation. Enter the 2023 Nike World Basketball Festival, which celebrated the game, culture, and all things Nike Basketball. Nike tapped IDEKO to executive produce the two-day event hosted at Lincoln Center with production partners Game Seven and Blue Revolver Inc. Our team managed all aspects of the venue build, production, permitting, and site operations, including engineering and building an elevated basketball court, the first-ever build over Lincoln Center’s Revson Fountain. The festival revolved around an elite basketball tournament featuring the top eighty high school players from across the globe. Beyond the action on the court, the Nike Basketball DNA experience showcased the past, present, and future of Nike Basketball alongside a show-off your kicks 360-degree photo booth, outdoor podcast studio, several food trucks, and a retail pop-up with limited edition merchandise. The Boys and Girls Championship games featured high-profile attendees, including NBA and WNBA stars and legends, iconic hip-hop artists, and cultural tastemakers. Following the tournament, the court transformed into a concert venue with performances by Lola Brooke, Jadakiss ft. Fabolous, and Lil Yachty on a pop-up stage.