Augustinus Bader’s 5-year Anniversary

March 2023
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
From Food Truck Promotions
Augustinus Bader is the skincare that works, and this weekend, we helped prove it. To celebrate Augustinus Bader’s 5-year anniversary and their new spa opening at The Webster, we produced a mobile pop-up in Soho, offering complimentary deluxe sample kits containing The Essence, The Eye Cream, The Cream, and The Rich Cream, as well as blue smoothies prepared with AB's 'The Skin' supplement. The first 20 guests were surprised with receiving full-size products, while all attendees were excited by a chance to win a free facial at the Webster. Over three days, the Bader-blue pop-up went through a total of 1,500 samples, and with the help of special influencers like @Namvo and @Lord Gavin, garnered 2M impressions for the Augustinus Bader brand.
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