H&R BLOCK : TAX PREP TAILGATE

H&R Block looked to drive subscriptions to their new online DIY Tax Tools. Building upon football's biggest Sunday falling within tax season, the brand looked to us to create the new Tax Prep Tailgate in Baltimore, Birmingham & Phoenix. From sourcing and managing all production & venues, we developed the creative & programming strategy, designed all environmental & graphics and managed the marketing including PR, social media & promotion. Our PR effort generated 7M+ media impressions, and another 3.2M social impressions to drive 1.4K registrations. Game day generated 508 new email acquisitions creating a pipeline of new customers. Event attendees enjoyed the great tailgate while getting in on football fun with over 2 dozen attendees thrilled to complete their taxes in a stress-free, supportive zone.