Overview
From Mark Stephen Agency
The Essence Festival of Culture is back at the Convention Center for the first time in 2 years. "We are honored to produce two inaugural activations with Eats and the Men’s Experience," said Mark Stephen Agency founder Mark Testa. "We have been working on Essence Festival for over 5 years and have seen the entire production grow in exciting and innovative ways. To be trusted with two new activations, their Virtual Experince and the largest Beauty Carnival ever is a testament to our partnership"
Essence Eats Food & Wine Festival
The inaugural Essence Eats Food & Wine Festival is an expansion not only of the food offerings regularly found at Festival but to the Festival in general. Features 20 local food vendors; food trucks; multiple bars focusing on Black owned brands, a Coca Cola food stage; panel discussions with chefs and influencers.
In His Zone- Men's Experience
The Men’s Experience features a barber shop, pool tables, thoughtful discussions, a music listening station, an art and sneaker display from Tygga, all with a cool cocktail lounge vibe
Beauty Carnival
2022 makes the largest footprint ever iwith over two halls dedicated to all things beauty including the very first dedicated Beauty Marketplace featuring small Black owned beauty brands.
Essence Virtual Marketplace
The Essence Virtual Marketplace is a fully virtual New Orleans-themed experience featuring everyone’s favorite brands and retailers, including Coca Cola, AT&T, Ford, and Target.