Carnival Cruise Activation- NYC

Carnival Cruise Fun Italian Style! RapportWW & Carnival Cruise teamed up with RMNG to develop and execute an experiential program in New York, Philadelphia & Boston. Our goal was to successfully activate in non-touristy/high local foot traffic focused locations to promote Carnival’s new Fun Italian Style offering that will be 2 ships (Carnival Venezia & Carnival Firenze). We created a unique and custom program by partnering with and branding local food trucks, creating an external footprint with item’s that aligned with the ‘Fun Italian Style’ theme, and bringing on a high-impact street teams to implement/sample the activation.