NBA 2K23 House of Greatness

To amplify the release of the NBA 2K23 cover athletes during the NBA's Summer League in Vegas, we created a multi-faceted, multi-day event filled with photo moments and installations that led themselves to content creation. Invited press and influencers got the chance to experience the game for the first time prior to its release in September. Activations included a 180 degree photo booth, a 360 degree photo booth overlooking the strip from the top of the Delano Resort, production set up for interviews and podcast recordings, personalized MyTeam Card Station, swag bags, and custom content that poured over the installed 10ft x 10ft LED screen that acted as the welcome piece.