Ashoc Brand Activation

To highlight the energy drink in an already crowded market, NRG came on board to align with fitness lifestyles and connect with cardio-based fitness groups in the SoCal area. By creating “Charged by Nature” events, NRG was able to introduce and promote all Accelerator and Adrenaline SKUs—educating guests on the benefits of a healthier energy drink more aligned with their goals. We partnered with like-minded brands for an influencer based fitness pop-up to bring more emphasis on lifestyle moments than pure sampling. In turn we were able to build awareness and affinity, providing consumers with a balance of education, inspiration, and experience.