Allbirds Century City Grand Opening

The Allbirds store open in the Century City Mall opened September 9th 2021. In support of the store opening, Allbirds tasked NRG to build brand awareness in the community and drive foot traffic instore. We arranged to distribute flowers with messaging in and around the local community. Bike carts were stocked with supplies of floral bouquets that were delivered and replenished by our support crew. For the activation, we distributed sustainably themed floral bouquets designed by Rogue & Fox, a local floral artist along with information on the store opening. We created two customized branded cargo bikes that acted as transport and a display for the activation. Instore we had one of the bike carts stocked with supplies of flowers that were replenished by our support crew along with a staff member that distributed the bouquets.