Olly Wellness Café

November 2021
Pop Up
New York, NY
5,000 - 20,000 Attendees
From Food Truck Promotions
In order to highlight Olly’s holistic approach to wellness, as well as launch the new Immunity Supplements, Food Truck Promotions designed a festive Winter Wellness Café in Central Park, NYC. The lively Olly pop up café served hot cocoa and matcha beverages and sampled Olly products all from a spirited vintage vehicle touched up with some expert branding design that was perfectly ‘Instagramable.’ Customers were encouraged to share their experience with the branded food truck on social media in an effort to spread the word on the new products to their target audience. And, that’s not all. Olly brand ambassadors were joined by the famous Rebel Wilson who shared relevant wellness tips that contributed to her weight-loss journey. The wellness pop up guests were then invited to join her on a walk through Central Park, stopping for photo-ops and being surprised on the trail with an Olly Hydration Station serving Olly Immunity drinks. By combining all of these immersive elements, our team was able to hand over 1,000 samples and beverages, thereby creating lasting consumer relationships for the Olly brand with an unforgettable brand experience.
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