Instagram 'Reels on Wheels'

Our team was tasked with promoting Instagram new reels feature in a creative way. We kicked off the campaign in LA by organizing a one-of-a-kind content creator party. Our branded food truck visited different Instagram influencers’ houses with the ‘Happy Ice’ ice cream brand served in Instagram-branded cups and Instagram bucket hats perfect for photo ops— or, better yet, Instagram reels! The following day, the ‘reels on wheels’ promotion opened up to the public, and the branded food truck stopped at Melrose Trading Post to give out free ‘Happy Ice’ sweet treats and Instagram merch to anyone who tagged @instagramcreators in their stories. In Miami, Instagram made a splash during Latin Week 2021 via an eye-catching, branded vintage Citroen that served complimentary free ice cream right from the beach. If an Instagram mobile parked right on the beach isn’t attention-drawing or ‘Miami’ enough, the branded promotion also featured appearances from artists like Farruko and Manuel Turizo, which attracted an even bigger crowd of beach-goers to interact with Instagram’s brand. By using the popularity and excitement already surrounding Latin Week, we were able to strategically promote Instagram’s new feature in a way unique and relevant to Miami. This is one of many examples of how meshing a marketing campaign with the local culture and events can boost a brand on social media or otherwise.