The Vendry is now part of Groupize! Read more

Malin + Goetz Strawberry Pop-Up Truck

September 2023
Product Launch
New York, NY
1,000 - 5,000 Attendees
 
Overview
From Food Truck Promotions
Food Truck Promotions partnered with Malin + Goetz to promote their Strawberry Fragrance Collection relaunch, a scent designed to challenge expectations. Just like the collection, our strawberry-themed truck brought pleasant surprises to visitors. Our vintage vehicle popped up in both Soho and in front of the Malin + Goetz store in Williamsburg. The first 200 people in line each day were gifted pink branded tote bags, and everyone else received samples and gourmet pink peppercorn ice cream, a flavor as unexpected and delightful as the fragrance itself. Over 1,500 people visited our strawberry truck, discovering the scent. Notably, our activation sparked over 1,000 new followers for Malin + Goetz on Instagram, highlighting the power of shared experiences and delightful surprises!
Event Team
Agencies & Vendors
People

No people are currently credited to this event.

Did you work on this event?
to get added.