Malin + Goetz Strawberry Pop-Up Truck

September 2023
Product Launch
New York, NY
1,000 - 5,000 Attendees
From Food Truck Promotions
Food Truck Promotions partnered with Malin + Goetz to promote their Strawberry Fragrance Collection relaunch, a scent designed to challenge expectations. Just like the collection, our strawberry-themed truck brought pleasant surprises to visitors. Our vintage vehicle popped up in both Soho and in front of the Malin + Goetz store in Williamsburg. The first 200 people in line each day were gifted pink branded tote bags, and everyone else received samples and gourmet pink peppercorn ice cream, a flavor as unexpected and delightful as the fragrance itself. Over 1,500 people visited our strawberry truck, discovering the scent. Notably, our activation sparked over 1,000 new followers for Malin + Goetz on Instagram, highlighting the power of shared experiences and delightful surprises!
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