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Makeup By Mario Pop-Up Coffee Truck
September 2023
Collaborators
Product Launch
New York, NY
1,000 - 5,000 Attendees
Overview
From Food Truck Promotions
Food Truck Promotions partnered with Makeup By Mario to create the SurrealSkin™ Awakening Concealer Coffee Truck.
This chic truck popped up in Soho and Meatpacking, serving samples, MBM magazines, tote bags, and cold brew in three shades from the collection: 180 (with milk), 440 (a splash of milk), and 660 (no milk) to over 1,000 visitors who signed up for MBM's rewards program.
To add to the excitement, renowned makeup artist Mario Dedivanovic made a surprise appearance, meeting fans in line!
Event Team
Agencies & Vendors
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