Secret Deodorant at Women's World Cup

June 2019
PR Event
Paris, France
25 - 50 Attendees
From Dera Lee Productions
Dera Lee Productions produced a one day press event in Paris, France during the Women’s World Cup versus Chile. Secret wanted to show support and visibility of their new deodorant line, Outlast, dictating the approach of the experience which included a private soccer clinic and a pre-game celebration. Held at a private field in the suburbs of Paris, social influencers arrived and immediately put Outlast to the test during the hour long soccer clinic. Julie Foudy shared her go-to skills from her time as a US Women’s National Team player and put guests through the ultimate training session to prove nothing fights sweat better! That afternoon prior to the World Cup game, guests were welcomed to one of Paris’s well known rooftops transformed into the ultimate pre-game party. Blue and white photographable moments were throughout to show support before cheering the USWNT to victory! Influencers shared pictures throughout the event experience increasing buzz surrounding Secret’s presence in France.
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