Brooks Running Editor Preview

September 2018
PR Event
New York, NY
From Dera Lee Productions
In celebration of Brooks Spring 2019 apparel & shoe collection, Dera Lee Productions designed a unique event to bring to life the brand’s latest spring collection and to highlight the “Superhuman You” in all the attendees. Studio 525, a Chelsea gallery turned event space, set the stage for our production. As guests entered the space, they were promptly greeted by the Brooks “Superhuman You” Manifesto accompanied by mannequins adorned in the lastest Brooks gear. Inspired by the ideas of strength, empowerment, and superhuman qualities, our designs throughout the event included eye-catching wall graphics, bold and colorful apparel displays accompanied by radiant lighting to exemplify the apparel & shoe display Stories. These stories include “Light Is Right”, “Race Ready”, “Training Fundamentals” and many more. Prior to their run along the West-side Highway, guests enjoyed a guided meditation by MNDFL and a group stretch led by Brooks Upon their return, guests were able to indulge in nutritious snacks and energizing cocktails from our superhuman sips and superhuman fuel stations. Afterwards, they were encouraged to take part in a fun custom photo booth where guests had their photos digitally illustrated on by our live artists.
Event Team
Agencies & Vendors