Brooks Running Press Conference

To celebrate Brooks Athlete Des Linden running the 2018 New York City Marathon, we designed a press conference event that heroes Des, shining a spotlight on her approach to the NYC Marathon as well as showcasing the launch of the New York City Marathon Ghost 11 shoe. The press conference set up was inspired by a “coffee talk” morning show vibe with coffee served from Des Linden’s company Linden & True. Complimenting the Lichtenstein pop art style of the shoe, the overall event signage was styled like comic strips with polka dots and vivid colors. Guests were able to participate in making their own marathon signs to cheer on Des during the NYC Marathon as well as take a photo with Des in the Brooks Running comic strip. Since the event fell on Halloween, guests received Brooks “trick or treat” gift bags with a pair of the NYC Marathon shoes and Brooks branded candies.