Good Kind Pure Kindness Grove

November 2021
Experiential Activation
New York, NY
5,000 - 20,000 Attendees
From Dera Lee Productions
Transforming the Flatiron Plaza for World Kindness Day, Dera Lee Productions elevated Good, Kind, Pure's products to showcase their connection to nature. Geared towards positivity and giving back, the Kindness Grove was brought to life through the creation of a whimsical garden adorned with the same florals that makeup the notes within Good, Kind, Pure's fragrances. Attendees were gifted with free samples and goodies to give to friends to keep the kindness going and share the beauty of these luxurious fragrances.
Venue map
Flat Iron Plaza
New York, NY
Event Team
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