Johnson's Baby

August 2018
Experiential Activation
New York, NY
From Dera Lee Productions
In celebration of re-branding the #1 most trusted brand for baby products JOHNSON’S®, Dera Lee Productions brought to life their five brand promises and two co-creation stations in immersive, highly Instagrammable, and informative vignettes. Daylight Studios, located in Midtown Manhattan set the stage for our playful and modern event. Vignettes such as Use Purposeful Ingredients, Never Stop Raising the Bar, Be Open and Honest, Think like a Parent First, and Help Make the World a Gentler Place highlights the commitment JOHNSON’S® holds toward creating the best products for our children and allowed guest to demo their new products and speak to real experts. Inspired by the product ingredients, colors and textures, Use Purposeful Ingredients vignette features JOHNSON’S® Classic Head-to-Toe wash and the new CottonTouch™ products formulated with real cotton. Guests were pampered at this station as they put the CottonTouch™ products to the test. Our bold and colorful Never Stop Raising the Bar vignette shows the progress and innovations JOHNSON’S® have made from its origin in 1886. Vintage JOHNSON’S® Baby Oil and Baby Powder are featured in inset lit compartments. Interactive displays feature magnifying glasses which uncover the technology behind JOHNSON’S® NO MORE TEARS®.
Event Team
Agencies & Vendors