About Face Beauty

About Face by Halsey was inspired by and for a diverse and artistic community and promotes self expression and makeup without rules. Lollapalooza Chicago has upwards of 400,000 music enthusiasts who visit Grant Park over the course of 4 days. A shipping container reformatted to allow guests to easily follow in and out to maximize the experience was topped with a 12’ long light up sign and branded with “AF” logo bold colors. The sides of the container were wheat pasted by Houston artist Gonzo24 with About Face advertisements. Halsey enthusiasts were welcomed to try the About Face glitter bar allowing them to try over 15 products themselves and promote self expression. Other opportunities was a a large discount if participants texted a a specific number and code, win their own glitter collection was offered if they posted a photo from the activation on Instagram using a specific hashtag, and limited edition About Face x Dickies bags with makeup were for purchase.