Portillo's IPO
October 2021
Collaborators
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
Overview
From RMNG Experiential Marketing Agency
To celebrate Portillo’s IPO, the cult-favorite restaurant took their fare on the road. We teamed up with our network and brought the delectable dogs and badass burgers to the streets of New York City. In an even more incredible feat, one of the activations was right in front of the Nasdaq building in Times Square, attracting thousands of passers-by. With an extended footprint for the ages, Portillo’s brought the party at 4:04pm with the Nasdaq bell.
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