Unilever Pop-Up Stores

For Unilever’s Magnum Pleasure, St. Ives and Talenti brands, sampling is the reason MC² built (3) pop-up stores in New York City and produced a Pop-Up “Spoon Easy” event. Cooling, clean up, sanitation, and atmosphere were all requirements for the MC² production team who took vacant as well as occupied spaces in NYC and turned it into chic, go-to destinations for both tourists and city dwellers alike.