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Unilever Pop-Up Stores
June 2018
Collaborators
Experiential Activation
New York, NY
Overview
From MC2 Experience
For Unilever’s Magnum Pleasure, St. Ives and Talenti brands, sampling is the reason MC² built (3) pop-up stores in New York City and produced a Pop-Up “Spoon Easy” event. Cooling, clean up, sanitation, and atmosphere were all requirements for the MC² production team who took vacant as well as occupied spaces in NYC and turned it into chic, go-to destinations for both tourists and city dwellers alike.
Event Team
Agencies & Vendors
People
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