Porsche Taycan Supper Club

We like to call this one, date night with Porsche and 4 million followers. XDA created an intimate experience for hyper-connected influencers, giving followers an up-close look at the Taycan and the spirit of Porsche through the #SoulElectrified campaign. We brought together a curated set of influencers across lifestyle, sports, fashion and television for an exclusive introduction to the Taycan, Porsche’s first electric vehicle, and a journey to experience the soul of the luxury brand. A custom track experience put influencers behind the wheel to feel the power of the new Taycan and the unparalleled performance of Porsche. A thoughtfully prepared dinner, curated by Chef David Connolly, showed the craftsmanship, detail, and intention that goes behind every Porsche experience. Porsche executives took the influencers on a guided tour of the Heritage Gallery Museum, intertwining the evolution of the Taycan to the soul of Porsche. Every guest was invited to take a Taycan home for a week to fully feel the #SoulElectified, by creating connections to the people, places and experiences in their city.