Martell H.O.M.E

The global campaign of Martell encourages the discovery of new perspectives through an unsuspecting platform. Taking their motto, “Be Curious” to a new level, the brand’s idea of a campaign was to use the Martell H.O.M.E. (House of Martell Entertainment) to bring the public on a pop up experience like no other. The original idea was to find existing “homes” and revamp it into a Martell H.O.M.E. Instead, Big Bash Media, came back with the suggestion to build a home from scratch in an unsuspecting location. This “home” included a kitchen, dining area, foyer or entrance and living room.  ​The campaign took place in Straits Quay Penang in conjunction with the yearly luxury and lifestyle event Asia Rendezvous.