Red Bull Peach Treehouse

XDA in partnership with Red Bull ignited a passion for peaches in local tastemakers through Red Bulls newest peach flavor. XDA designed a multi-sensory Peach Treehouse in Atlanta’s prime-peach neighborhood, East Side Beltline, as an ode to the city and its rich creative community. A hint of peach was at every turn, from the colored furnishings, peach fuzz pillows, and breezy peach scent wafting throughout. ATL’s favorite popsicle vendor, King of Pops, gave out peach popsicles. Inside, local artists took over the walls with illustrations and wild postings, and guests could leave their mark on a giant tree trunk carved with “I love ATL.” A Red Bull athlete and professional rock climber, Claire Buhrfeind, coached climbers looking to elevate their experience. Full product trials, countless photo ops, and playful experiences placed Red Bull Peach as the Georgia Hero to their key audience.