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Porsche Rennsport Reunion VI

September 2018
Experiential Activation
Salinas, CA
20,000+ Attendees
 
Overview
From XD Agency
Challenge: Celebrate 70 years of Porsche in a way that will captivate a wide audience of racing enthusiasts and Porsche loyalist alike. Accepted: XDA went big and created the world’s largest gathering of Porsche enthusiasts, inviting over 80,000 fans to experience the brand up-close-and-personal. Steeped in legacy, the four-day festival celebrated the grand history of Porsche Rennsport—the brand’s historic line of cars. Present day drivers had the opportunity to experience the same track as the greats, meet with Porsche icons, and explore interactive stories of racing history. The Porsche Park in the Paddock featured a buzzing retail tent, awards stage and autograph station where guests met with legendary drivers. For future legends, the Champions in Training gave kids a chance behind the wheel with Porsche pedal cars. The event also included live music including Grateful Dead’s Bob Weir and Seal which kept the wheels turning throughout.
Event Team
Agencies & Vendors
  • Experiential Agency
    XD Agency
    Multiple locations
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