Porsche Art Park

Porsche wanted to curate a socially-shareable experience that maintains artistic authenticity, while also reflecting the Porsche lifestyle. During Miami Art Basel, this five-day activation amplified Porsche’s art instillations in the trendy Wynwood Walls district. Open to the public, guests were encouraged to enjoy the artwork, capture content, and engage with the Porsche social tags. XDA brought this space to life through a variety of branded activations, including, rotating hospitality, artist meet-and-greets, exclusive merchandise drops, digital graffiti wall, and more. As new Porsche fans reflected on the artwork, our chrome-wrapped Taycan also reflected and refracted the vibrant murals. During every step, our strategic measurement plan ensured Porsche’s goals were clearly met and delivered.