From NRG Experiential
As the first launch event since the start of the COVID-19 pandemic, the highly anticipated release of NBA2K23 meant high-stakes to raise the bar. With social amplification in mind, we answered the call incorporating awe-inspiring content creation opportunities from start to finish – including scene-setting infinity entrance tunnel complete with fully controllable LED screens utilizing in game footage and custom content throughout. Live music from Lil’ Wayne, unforgettable art and fashion, a collection of Jordan shoes 1-23 and other greatness artifacts lined the space. While the many photo ops (180-degree, Devin Bookers Pretty Penny installation, and Michael Jordan’s Nascar set up), MyTeam card creation, on site barbershop and sneaker shine service, drone show, and perfectly curated food and beverage by Biite Club made for the ultimate industry experience.
• Over 750 total guests
• 70% of invited media in attendance
• 28% of invited VIPs in attendance, including: Devin Booker, Kendal Jenner, The Game, Swae Lee, Soulja Boy, Chris Brown, Simu Liu, The Shoe Surgeon, Big Sean & Lil’ Nav to name a few
• Increased social amplification and presence throughout the event living on into the weekend