SAMSUNG Virtual Voyage Event & Kit

This year, due to travel restrictions, the Samsung HE team was unable to host their top retailers in Korea for the 2021 Home Entertainment Line Review. They came to us for a virtual solution that would educate and engage retailers without losing the excitement of an in-person meeting. We developed the Samsung Virtual Voyage - a journey that created the feeling of traveling to HQ without ever leaving home. From their initial Trip Confirmation Email and visit to the microsite, followed by the arrival of a bespoke luggage meeting kit containing a pre-loaded tablet with mini games and Samsung content, to a first class meeting amenities bag and a final IRL Soju toast, the meeting attendees felt immersed in a narrative that spoke to the brand and it’s innovation while also having a bit of fun.