Samsung CEDIA Hybrid Expo 2021

While everyone was excited to get back to a live CEDIA EXPO 2021, the leading event for smart and home technology experts, the Delta Variant had other plans. In the interest of safety for everyone involved, Samsung made a thoughtful, but difficult decision to pull out of the live event. We were right there with them - prepared to pivot to a virtual solution that continued to prioritize safety but also delivered on Samsung’s promise to excite and engage their valued Custom Install audience. With only 10 days notice, we were able to find a venue, script a video series and execute the new virtual plan. We built our gorgeous stand that featured a live rainstorm that poured down from the new Samsung Neo QLED 8K Screens and over the outdoor Terrace TV inside a warehouse. Our booth was now an elaborately lit live stage set that allowed for a filmed tour of every incredible product. Simultaneously, we shot news-style stories from key executives and edited everything together to create a compelling piece of content that ultimately served as a worthy replacement to the live CEDIA Expo experience. The content was woven into already-scheduled regional meetings that were set to take place immediately following CEDIA.