SAMSUNG CEDIA Virtual Expo 2020

CEDIA Expo is attended by home technology pros, media and residential technology partners, and this year the conference went virtual. With this new challenge - Samsung came to us to showcase their product line and create a series of educational videos within the CEDIA Virtual Expo. As a Platinum sponsor of the event, Samsung had to show up in an impactful way. Our approach to the expo was to take the event attendees into a real home to showcase products in real-world scenarios. We captured custom content in our Samsung House where we installed over 1000” worth of screens. We mailed invitations and bespoke expo kits to attendees so they could gain access to our ‘booth’ through custom QR codes and pre-loaded tablets. We produced a series of compelling educational episodes from a stunning house in Nashville where we installed the full-line of products and shot with Samsung Product Trainers and Executives. We storyboarded the content, wrote the scripts and edited everything into 6 high quality bite- size/20 minute pieces and created the branding that brought it all together. All of this was achieved using an extensive covid-safe plan for shooting on-location. 7,700 - Total Registrants 49% - New Attendees (Not attended in last 3 years) 48% - had Title of President/Owner/Partner/CEO 2,000 - International Registrants 100 - countries represented