NatureSweet Tomatoes - #SweetSpot PopUp

June 2017
Product Launch
Nashville, TN
1,000 - 5,000 Attendees
 
Overview
From RMNG Experiential Marketing Agency
RMNG designed, fabricated, and managed an inviting bistro setting at the most unexpected location: a grocery store’s parking lot. RMNG amazed store-goers with #theSweetSpot Cafe pop-up restaurant made out of a shipping container, and shoppers were equally delighted by the opportunity to enjoy food from a custom tomato-focused menu created by a secret LA chef. Overall, RMNG and NatureSweet distributed over 4,000 meals, selling out on a daily basis. Sales grew at each retail stop by 200%, and product had to be re-stocked at several locations.
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