From RMNG Experiential Marketing Agency
In an effort to give back to the community and to breed goodwill among shoppers, Publix contracted us to host a series of give-back events for communities in the South.
For this pop-up, we took to the Nashville Tomato Festival and rolled out a custom-branded, green, yellow, and white Publix air stream serving up tomato-forward bites straight from the Publix supermarket's deli section.
In addition to the bespoke vehicle, we also set up a massive plinko board where visitors were encouraged to come up and shoot their shots to win branded prizes. We also gave out sets of swag including branded totes, hats, tomato squishies, backpacks, and sunglasses. In total, hoards of folks left the pop-up with smiles, full bellies, and memories of a good time from their favorite supermarket.